In this project, the big challenge was to combine all the information that Pfizer provided to Doctors, the general public and patients, but since regulation differs between them, it became necessary to characterize each audience.

During the characterization and research process, the decision was to divide the general audience according to fields of treatment and from there to patient and doctor access.

Another decision was to create fixed templates for uniformity on the site, and a colorful language for the different of fields of treatment

My roles